
CAMPAIGN
Helping CPOs anticipate and manage the impact, pace and complexity of business change on organisations, leaders and people.
Our latest campaign – Proactive people transformation – aims to position HR as a strategic partner of business transformation, helping to shape and lead how people are aligned to deliver productivity, efficiency, and sustainable growth.

In today’s fast-evolving business landscape, with businesses navigating unprecedented transformations, change is not a nice to have—it’s essential and constant.
At the heart of every successful change are your people.
That’s why we believe HR isn’t just a service function—it should be one of the driving forces behind every single business transformation.

From implementer to influencer
Redefining HR’s role in business transformation
What prevents HR playing the people transformation role?
Several factors could limit HR’s role in leading business transformation. Some HR teams may be fully occupied with business-as-usual activities and lack capacity to support business transformation. Or there may be capability gaps of the skills needed to manage large-scale change initiatives. In other cases, the importance of People maybe downplayed as an important component of business transformation.
Often, it’s not just about resources or skills—it’s a mindset issue, where HR isn’t positioned as having a critical role in successful transformation.
How can we help your HR team drive the people dimension of your business transformation?
This campaign will break down some key topics:
don't touch or delete
How do you prepare your HR function to drive business-wide transformation?
Setting strong foundations focused on sustainable change and future ways of working. This involves cultivating the right behaviours and mindsets, establishing clear accountabilities, implementing robust governance structures, and reinforcing performance through strategic measures.
What do you need to do to ensure that HR leads the design and decision-making process in business transformation?
Equip HR leaders with the capability, authority, and influence to shape transformation initiatives. Strong leadership, data-driven insights, and a clear understanding of business goals are critical to driving impactful decisions.
How do you position HR to shape business transformation in a people-centred way?
How do you manage change and transition as part of BAU?
Sustainable change management involves a blend of performance, leadership, and reward strategies designed to maintain progress over time. Identify key success factors, support leadership development, and create reward systems that reinforce desired behaviours and outcomes, ensuring lasting transformation.
What does sustainable transformation look like?
What this campaign will deliver:
Thought-leadership content on HR’s role in business transformation.
Actionable insights on organisational design, leadership, and the other capabilities for people transformation.
Case studies and insights from People and business transformation leaders
Explore more resources
From implementer to influencer – Whitepaper
Discover how HR is evolving from a reactive support function to a strategic influencer in business transformation. Our latest whitepaper, based on extensive research with 450 C-suite executives, delves into the new mandate for HR leadership. Learn about the major...
To deliver workforce transformation, HR must continue to transform itself
In most organisations, the HR of 2025 is worlds apart from the HR of the recent past: more strategic, more business-focused, more tech-savvy, and elevated, with the role of Chief People Officer (CPO) firmly seated around the C-suite table. But with disruption...
Can HR play a role in driving business transformation?
What does it really take for HR to become a driving force in business transformation? In this episode of the HR on the Offensive podcast, Chris Howard and founder of LACE Partners, Aaron Alburey, dive into findings from our latest research into HR’s role in...
Navigating the waves of change: The critical role of HR in business transformation
If your organisation hasn’t been through some form of transformation over the last few years, you are in the minority. According to research published last summer in Harvard Business Review, at any given time more than a third of large organisations have a...
How can inspiring your people lead to a successful business transformation?
Business transformation isn’t just about strategy and execution—it’s about people. In this episode of the HR on the Offensive podcast, host Chris, along with Aaron Aubrey, speak with Sally Earnshaw, a specialist in driving cultural and leadership change. Their...
Why HR should lead business transformation — and how it benefits everyone
In today's fast-changing business world, transformation is no longer a one-time event—it’s a continuous process. In the latest episode of the HR on the Offensive podcast Chris and LACE co-founder Aaron Alburey discuss our new campaign, Driving business transformation:...
Ready to lead the change?
Sign up now through the form below to stay updated with exclusive content, events, and resources designed to put HR at the forefront of transformation.
Have questions or want to learn more?
Get in touch with us through the form or visit our Contact page to start a conversation about how we can support your HR transformation journey.