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How can people analytics drive business success?

by | Oct 10, 2024

People Analytics
Home 5 People and workforce analytics 5 How can people analytics drive business success?

How can people analytics drive business success?

In this episode of the HR on the Offensive podcast, Chris welcomes fellow LACEr Julian Holmes, who shares his insights from the recent HR Analytics Summit. The discussion centres around the growing importance of people analytics in HR and how organisations can harness it to drive better business outcomes.

One of the key presentations discussed was by Emilee DeMartino, Chief People Officer at McDonald’s International. McDonald’s has been working on improving their people analytics by aligning their various global systems and creating a consolidated data warehouse. This allows them to predict and measure outcomes like employee engagement, customer satisfaction, and repeat business. The presentation highlighted that simplifying the restaurant manager’s role with AI and predictive analytics could enhance both employee and customer experiences, driving better business results.

Julian discusses Sanofi’s use of change management frameworks to ensure that executives and business leaders effectively adopt people analytics into their decision-making processes. They explained how integrating employee experience, workforce planning, and organisational design into a cohesive strategy is key to their business transformation.

Another highlight was the NN Group, a Dutch insurance company, exploring the potential of AI and large language models like ChatGPT to assist in HR policy advice. They shared their experiences with using AI for summarising employee feedback and sentiment analysis. NN Group’s experiments underscore the growing importance of AI in HR analytics.

Overall, the HR Analytics Summit showcased how organisations are utilising data to create scalable, repeatable processes, improving both employee and business outcomes. Listen now for more key takeaways from the summit.

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