Chris welcomes on Barry Hoffman, an experienced non-executive director and former Chief People Officer (CPO) of major businesses, including Landsec. Barry shares insights into his career journey and discusses the evolving role of the CPO. Also discussed during the conversation was the importance of the digital employee experience in the workplace of today.
One significant accomplishment Barry mentioned was his involvement in diversity, equity and inclusion (DE&I) initiatives. He described the challenges of introducing DE&I when it was not widely recognised, eventually leading to significant progress within the organisation.
How has the role of CPO evolved?
Over the past few years, Barry explained that the role of the CPO has been increasingly broadened. This expansion includes a focus on well-being, as the pandemic and mental health crises have highlighted its importance. Additionally, employees now expect their organisations to address societal issues, such as DE&I, making it essential for CPOs to have a perspective on these matters.
Who should own the digital employee experience within an organisation?
Barry stresses the need for partnership between HR and IT, with the CEO setting the tone for a seamless digital employee experience. He highlighted the importance of considering the diverse digital environments in which employees work, including their home offices, to ensure a positive experience.
How are employee experience and customer experience related?
Happy employees lead to happy customers and, ultimately, higher profitability. Barry encourages organisations to invest in their employee experience and recognise its pivotal role.
Listen now for Barry’s perspective on the evolving role of the CPO and the critical importance of the digital employee experience in today’s workplace.
