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The proactive people transformation playbook

by | Jun 24, 2025

HR Transformation
The CPO’s playbook for proactive people transformation - event LACE Partners
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The proactive people transformation playbook

Business transformation is now “business as usual”, driven by technology changes, geo-politics, and economic changes, as well as a myriad of other factors.

At LACE, we’ve been running a series of events to explore how HR leaders are uniquely positioned to influence the people side of transformation. As part of this initiative, we launched an in-depth research, conducted by an externally validated third party, with over 450 CEOs, CPOs, and C-suite executives.

In this event we shared and discussed the findings of our research, including:

  • 52% of HR Leaders get involved in the transformation process when implementation planning begins, not at the initial strategy setting phase.
  • Just 9% of HR leaders believe that there are no barriers to HR driving and leading on the people aspect of business transformation.
  • 78% of C-Suite believe that people workstreams in business transformation fail because they are underfunded, deprioritised or HR is involved too late in the process.

Meet our team

Aaron Alburey

Aaron Alburey, Co-Founder of LACE Partners.

Prior to founding LACE, Aaron held partner positions at Deloitte and Accenture where he became known for his ability in delivering and executing complex business change and HR and Payroll projects for global cross industry clients. Passionate about the power of HR to influence business performance and productivity, Aaron is a regular writer and speaker at events on the topic. Aaron is a Fellow of the CIPD and founding member of the Company of HR Professionals.

Julian Holmes

Julian Holmes, Client Executive Director

Julian is a Business Transformation expert and FCIPD. He began his career as a chartered accountant in strategic finance roles across telecoms and internet sectors. At Deloitte, he specialised in Organisation and Target Operating Model Design for clients including HMRC, Thomson Reuters, and the London Olympics, and co-founded the Workforce Analytics practice. He later joined OrgVue’s executive team, building its Global Partner Programme before moving into advisory roles focused on Business Transformation, Talent Intelligence, People Analytics, and Strategic Workforce Planning.

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