We welcome on Gary Stringer Content Marketing Manager at learning platform HowNow, once again to discuss two article that they have produced which analysed successful L&D strategies and their outcomes.
The first article looks at what your L&D content must have to engage learners. Gary emphasised the significance of concise and descriptive content titles. High-performing teams excelled in using brief, clear titles with a strong focus on delivering value to the learners. Furthermore, they understood the importance of aligning content names with users’ phrasing to enhance discoverability and relevance.
The next point stressed the impact of visual elements. High-engagement content leveraged header images, thumbnail images, and embedded videos. He related this to the human brain’s preference for visual prompts, making learning more engaging and varied.
The second article focused on three key lessons from high-impact L&D teams:
- Stay up to date: The first key lesson highlighted the importance of reviewing old content to ensure they are still relevant. High-performing teams maintain content accuracy and usefulness through regular reviews and updates. This practice prevents learners from accessing outdated or irrelevant materials.
- Create a knowledge sharing culture: The second key lesson highlights the importance of involving internal experts in creating content to leverage their understanding of challenges and solutions. Encouraging content creation and verification among experts fosters a knowledge-sharing culture.
- Integrate micro-learning: Gary introduces the concept of “nuggets” in the last lesson. “Nuggets” refer to content that seamlessly integrates with daily tasks, providing quick and actionable information. This approach follows micro-learning principles and enhances the efficiency of the learning experience.
Throughout the discussion, the importance of context emerged as a recurring theme. Gary encouraged listeners to always consider the context of the learner, industry, and problem being addressed. This approach ensures that learning solutions resonate and provide practical value within specific situations. Listen now for valuable insights into effective L&D strategies.
